Cognitive Warfare - Leveraging a Whole of Government Response

Leveraging a Whole of Government/National Response to Covid-19 to Advance Dominance in the Cognitive Domain

The following paper is being sent as a call to action to a number of senior IC, DoD and Federal officials.  If we fail to change, we will be changed, and it will not be the Republic we wish, but one that is either critically impaired, disadvantaged, or imposed on us due to lack of proactive thought and moving beyond our own cognitive dissonance.  It is well past time for change.  We define our future, or let others do it for us.  What is your choice?


The purpose of this white paper is to sound the alarm on a gaping hole in our nation’s ability to compete in the most critical domain – the cognitive domain.  The cognitive domain[1] – is as the name suggests, is the domain that involves thought, reasoning, and knowledge. 

Our response in the cognitive domain to the Covid-19 crises plays a big role in determining how fast we progress and recover, or panic and extend the impacts.  The objective of this paper is lay out and understanding of the required foundation, and drive towards a sustained whole of government/nation effort, while offering some immediate overt actions.  I’ll leave several covert actions for another discussion.  

There are multiple ways for us to leverage the current response not just to counter China’s disinformation campaign but push them back from the world stage (e.g., their military, economic and political expansion) in manner that requires them to focus their resources internally. 

We must stop reacting – which is playing perpetual defense, a truly losing proposition.  We must begin driving “proactive” influence operations – in simple terms, driving others to react to us. We can do this in the open, against regimes, specific individuals or companies or we can do it in the darkness.  Both approaches are necessary.   It is not only critical to eliminating the threat, it is critical to the long-term survival of our Republic and enabling a decisive advantage in the kinetic domain

First thing, we must understand that we’ve been in a Cognitive War for the last several decades.  It’s just that we took our eyes off this perpetual competition in the cognitive domain post the fall of the Soviet Union, only our adversaries wisely used our celebration of the “peace” dividend to extend and grow their capabilities – both cognitive and kinetic.  Their success is significant – as they’ve stolen trillions of dollars in intellectual property, military research and development (including design information for some of our prized weapon systems), advanced commercial technologies and research while we also concurrently realigned key aspects of our supply chain from protected shores – moving them into the heart of our adversary’s lair.  Our adversaries built a comprehensive and multi-faceted strategy and execute to date a very successful cognitive war.

Our biggest challenge, is that we are in the midst of a cognitive war that will last a millennia or longer, and our focus remains near solely on kinetic.
Edward L Haugland, February 2019

The Covid-19 pandemic exemplifies our challenges in the ongoing Cognitive War.  Our choice is simple. We can change from within to proactively drive strategy to success, or we can continue to react and ignore the obvious gaps in this war to our detriment.  This crises offers us a unique opportunity to proactively close the gaping hole in our ability to compete and overcome our adversaries in the cognitive domain.  We can do so by immediately beginning to counter the disinformation narratives, and in parallel drive proactive influence operations to reinforce our economic, political, military might and further advance the guiding light of humanity and freedom we offer for the world to follow.

The threat we face is expanding.  It comes in many forms including disinformation, propaganda and continued variety of asymmetric measures.  Our adversaries seek to incite varied levels of confusion and panic, severely disrupt our economy, military deployments and readiness, destroy our citizen’s trust in government, and sow the seeds for continued chaos. 

Recently, several United States Senators, and the Secretary of State, called for greater cross government efforts to counter Covid-19 related disinformation and propaganda.  The problem is our efforts remain mostly reactive, slow and non-integrated – and therefore of limited effect.  Because we lack the proper foundation, integrated strategy and focus our options for proactive measures and influence are limited. But they can be vastly expanded if we change our operating paradigm.

This Cognitive War is not new, nor are disinformation or other asymmetric measures. What is different is our adversaries continued to advance using a whole of nation approach, while we   continue to admire the problem.  Our reactive posture enables our adversaries to takes advantage of such crises to expand their influence and disruption. In fact, after studying our ways, and mapping our methods, our adversaries use our culture, reversed reward system and our stove-pipes to out maneuver us in the cognitive domain.

We could respond more effectively, but it is as if we are waiting for someone to step forward and lead.  So what’s stopping “us?”  We must all lead, we must all collaborate, and we must all focus on developing “a” strategy (not a hundred), a synced set of global objectives based in the reality of the regions, common priorities, with federated execution.  We must get out of our comfort zone and immediately begin counter punch in manner to disrupt and cause them to react. 

Our national security apparatus has the right piece parts, but not the whole.  We must change our current reward and incentive systems which reward those who protect the silos, people and dollars at all costs – and drive incentives and reward that enable the enterprise.  I’ve driven such cultural change several times in my career.  There are several other areas to address, but to do so requires us to retool significant portions of our industrial age factory floor in order to operate in the information age. Our foundation for military intelligence and current national intelligence is inadequate to inform and enable proactive operations in the cognitive domain.  Some immediate wins are achievable – but any effort must seek to ensure sustained, resilient and strategic capability to operate in the cognitive domain.

…adversaries and competitors became adept at operating below the threshold of open military conflict and at the edges of international law. Repressive, closed states and organizations, although brittle in many ways, are often more agile and faster at integrating economic, military, and especially informational means to achieve their goals…They are unencumbered by truth…They employ sophisticated political, economic, and military campaigns that combine discrete actions. They are patient and content to accrue strategic gains over time…as these incremental gains are realized, over time, a new status quo emerges…The United States must prepare for this type of competition…Our diplomatic, intelligence, military, and economic agencies have not kept pace with the changes in the character of competition[2].

While the kinetic capabilities are indeed critical, if we lose the cognitive war, those assets will sit idle or worse.  The Covid-19 pandemic is a wake-up call to our national security apparatus. We change, or we risk losing this Cognitive War, and along with it our freedoms, republic, and democracy. History is replete with examples of the complacent falling.

This white paper is my call to action, and offer to assist, in building the strategy, whole of government/nation enterprise, and implementation plans (term/strategic) to succeed.  My unique background, expertise and experience, across several IC, DoD, Federal and private sector elements, bring proven ability in uniting, innovating, and collaborating to facilitate the cultural and structural changes we need to succeed in this Cognitive War.

Unless we adjust our future CONOPS and S&T Investments to account for the paradigm shifts that have occurred under our feet, our nation and its intelligence operations will once again awaken too late, to a different reality, which is likely to end badly with significant and long-term impacts to our nation’s security and place as world leader.

I project such a negative and reactive outcome to occur either because we lost the cognitive war totally, our adversaries succeed undermining our institutions and democratic foundation to such an extent they are no longer viable, or, because our efforts to counter in the cognitive domain came too late.

If we fail to act in the cognitive domain, we will likely end up in a major kinetic conflict resulting in devastating outcomes, in physical and human toll – recovery is questionable.

Edward L. Haugland, 20 February 2019


Problem Statement


Persistent Competition and Attack – The Cognitive War
The United States is faced with a complex challenge. We are under persistent attack from our adversaries in the information environment, for which we remain largely unprepared to respond other than with short-term tactical efforts.  We lack a whole of nation approach, strategy and limited means to conduct a sustained and comprehensive strategy of proactive influence measures against one, let alone multiple, adversary.  But, it’s possible to change that dynamic.

For us to compete in the cognitive war, we must change our operating paradigm, we must overcome four key problems:

·         We must move from a predominately reactive to proactive posture.  We must fight further "upstream" in the information space prior to kinetic action and potentially preventing kinetic action[3].

·         Define the real problem.  Technology is not the problem, it’s defining the problem.  Technology is agnostic with respect to the problem, it an enabler not nirvana, it should not be chased, it should be applied.

·         Move from a kinetic to cognitive focus. We are in the midst of a cognitive war, and our focus remains near solely on kinetics.  We must realize and act to develop a cohesive strategy, comprehensive implementation plan, and capacity to compete and enable sustained strategic and proactive influence operations.

·         Change, or be changed.  Our biggest hurdles are cultural and structural, as we remain stuck producing from an industrial age factory floor. We must retool or overhaul of significant portions of our current factory floor if we are to produce effective options to compete in the information age. 

Our reactive posture is, put simply, a loser.  We inherently understand that if you’re only playing defense (and reacting), and have no offense you’re chances of a positive outcome decrease substantially.  The stakes are much higher this cognitive battle, because is if we lose, we lose our Republic, our democracy, our freedoms and we lose the ability to advance humanity worldwide.

STRATEGIC ENVIRONMENT
The National Defense Strategy acknowledges an increasingly complex global security environment, characterized by overt challenges to the free and open international order and the re-emergence of long-term, strategic competition between nations. These changes require a clear-eyed appraisal of the threats we face, acknowledgement of the changing character of warfare, and a transformation of how the Department conducts business.  The central challenge to U.S. prosperity and security is the reemergence of long-term, strategic competition by what the National Security Strategy classifies as revisionist powers. It is increasingly clear that China and Russia want to shape a world consistent with their authoritarian model—gaining veto authority over other nations’ economic, diplomatic, and security decisions[4].

Our national security apparatus is geared, structured and focused on kinetic solutions.  While a critical enabler – kinetic solutions in the Covid-19 crises or Cognitive Warfare have little application against the multifaceted attacks that come via an onslaught of disinformation, propaganda, theft of our intellectual property, infiltration into our research and development efforts (industry, government, universities), and buying their way into the most promising high tech for our defense, etc. 

Our IC and DoD, created in 1947, continue to function in a primarily reactive posture, using the industrial age processes of the era in which they were created. Our IC and DoD were created during the industrial age, by the National Security Act of 1947. Their structure and functional roles were respectively to prepare for war and providing Indications and Warning (I&W). These functions are inherently reactive. Proactive influence requires significant forethought, well thought strategy, and sustaining strategic planning priorities. Strategy drives tactical efforts towards desired impact, influence and outcome…To enable and provide future successful and effective intelligence operations, we must move from a predominately reactive to proactive posture[5].

The Covid-19 response demonstrated that we have no enterprise game plan for dealing with the greater Cognitive War.  The pandemic is a major symptom – that can be replicated in other ways.  What is clearly evident, in this never-ending competition, is that most kinetic solutions in this fight are mostly irrelevant – that is unless we immediately rebalance our investments, interest, and efforts. The National and Defense Security Strategies both speak to this challenge and accelerating multi-domain operations.  Critical to fully enabling our kinetic might is winning in the cognitive domain.

In our current race in great power competition, we seek overmatch in our kinetic capabilities.  We’ve quickly found, yet once again, that technology is not the problem.  It was there for the picking all along.  Perhaps not the full solution, but in the majority of cases a 50 to 85 percent solution exists today, that can be refined, updated and moved close to the full solution in a matter of months or years. 

Information & democratization of technology has changed the character of warfare. A 2017 memorandum from the SECDEF created “Information” as the seventh joint function states “…Information is such a powerful tool that it is recognized as an instrument of national power…Our current approach tends to view technology as part of the problem. We must understand that technology is not the problem, it’s defining the problem[6].

As a matter of fact, we had to go back and dust off key technologies we just put aside.  What was missing?  We didn’t define the problem. We still haven’t fully done due to our cognitive dissonance. 

The key problem is we remain mostly ineffective in the cognitive domain. As we understand this, and key functions required to compete, we realize substantive expertise, capacity and capability exist – and so do technology enablers.  The very same technologies sitting on the shelves are still there for the picking to address this problem.  There are material and non-material solutions that can be applied readily including the use of AI, advanced analytics, predictive analytics, big data processing, etc.  But we must clearly define the core functions to conduct proactive influence operations, the key data required, understand what technology can be readily applied, and discern the key needs/gaps.  We cannot do this in silos.  We must do this via the enterprise (i.e., whole of government/nation) – for this problem requires an enterprise approach that scales.  The Covid-19 response is and will remain mostly effective, because it is leveraging the enterprise to a whole of nation response.  Scaling the solution via technology enablers enables many to conduct proactive operations in parallel across on multiple fronts creating multiple dilemmas for our adversaries. 

We must move from operating as “Titanium Cylinders of Sub-Excellence,[7]” to a fully integrated enterprise.  The Covid-19 pandemic gives us a taste of our potential future battlefield, and the whole of nation response we are realizing is the right path. We must expand on the current crises response, build a parallel effort in the cognitive domain, or face a concerning future.   

2018 National Security and Defense Security Strategies address the new character of warfare. The 2018 NSS states “…Majority of adversary efforts in Competition phase (short of armed conflict) ... (are) challenging our ability to deter aggression.” It is in the cognitive realm we are losing the ideological war on multiple fronts, we are losing our intellectual property, our adversaries are outmaneuvering us, and we are failing to achieve overmatch because we focus solely on kinetic options. While the kinetic is important, if we lose the cognitive war, it is unlikely we will ever reach kinetic action. The dangers surpass any challenges we have faced in our history, as the NSS speaks to the new and startling reality of modern warfare stating, “It is now undeniable that the homeland is no longer a sanctuary.” Our biggest challenge, is that we are in the midst of a cognitive war that will last a millennia or longer, and our focus remains near solely on kinetic[8].

Time again we highlight our cognitive dissonance. Whether in our approach during years in Afghanistan, or currently waiting and reacting to what China, Russia or others push forth. A key dynamic in the current Cognitive War is our President, who continually launches proactive influence operations that catch our adversaries off guard. The Covid-19 disinformation campaign was met with a direct counter punch by this administration. However, this administration will eventually change, and we owe this President and future a set of ready options. 

It is time to wake up. The primary competition is in the cognitive domain – and our capabilities, capacity and strategy are wanting.   By contrast, our adversaries continue to advance a holistic strategy, enabled by a whole of government and whole of society approach.  They are giving us multiple dilemmas by executing across multiple front in this Cognitive War. 

Our federal national security apparatus was built and remains stuck in the industrial age.  It operated effectively for its original purpose.  That purpose has been served.  The information age changed the requirements.  We are now competing in the information age with relics of structure and policy – wholly unprepared for this battle. We also remain culturally wedded to primarily kinetic solutions, while the competition, challenge and negative impacts in this perpetual competition come via competition in the cognitive domain. 

INFORMATION STATECRAFT
America’s competitors weaponized information to attack the values and institutions that underpin free societies, while shielding themselves from outside information. They exploit marketing techniques to target individuals based upon their activities, interests, opinions, and values. They disseminate misinformation and propaganda…U.S. efforts to counter the exploitation of information by rivals have been tepid and fragmented. U.S. efforts have lacked a sustained focus and have been hampered by the lack of properly trained professionals.  The American private sector has a direct interest in supporting and amplifying voices that stand for tolerance, openness, and freedom[9].

Within cognitive warfare fall a variety of asymmetric tools that are coupled with culturally focused information, psychological and influence operations – and includes focused use of kinetics to message.  Cognitive warfare can and is highly effective, typically lower in cost and risk, yet tend to drive the target to use an exponentially higher level of resources to respond in a manner that is typically late nor change either the perception created or negative impact desired.

The threat from Covid-19 exemplifies the magnitude of future potential impacts.  While the current pandemic “may” have been an accident or natural - our adversaries continue to research various forms of bio-weapons, have one of the largest (if not largest) data base of DNA, and have stolen tens of millions of national security personnel files, etc.  Imagine the same course of events, but with direct targeting of individual leaders across political, military, private sector is a very real concern in the near-term future.  As such, it is imperative for us to leverage the efforts, and the current whole of nation response, of this crises to advance a broader set of capabilities, capacity, architecture, strategy and strategic implementation plan now.

Immediate investments are required to enable the success and effectiveness of operation in the Cognitive Domain. The key areas of investment include Architecture & Infrastructure; Communication; Human Capital; Information Access & Cognition: Proactive Influence/Predicative Analytics; and Integration / Leverage with others. These investments are required to build a foundation that enables proactive influence and predictive analysis.  They enable a foundation that is critical to conducting cognitive warfare, outmaneuvering adversaries in the battle between ideologies, and significantly shortening our OODA loop. In turn, such a foundation can enable and optimize conduct of kinetic action, and enhance the effectiveness of post-competition/kinetic efforts to stabilize an area or region. The greatest challenges to advancing successful future intelligence operations is not our adversaries, their capabilities, access to information, nor technology. We must understand our biggest hurdles are cultural (policy) and structural (organizational), requiring an overhaul of our production lines and building a new factory floor[10].

Our Opportunity - Leveraging the Covid-19 Crises & Response

The Covid-19 crises and response offers an opportunity for us to change the paradigm in our favor.  Covid-19 impacts include ceasing military deployments, massive economic and supply issues, quarantine of thousands, lockdown of millions, while combating asymmetric attacks on multiple fronts.  It’s taken several weeks for the US to get our feet under us in responding – to this new information environment.  Yet, in parallel, we are seeing the benefits of leveraging a whole of government /nation response.  The unity of action, communication, sync up/down the chain of command, across the public, etc. are very promising. 

China is the source of this pandemic.  The epicenter we are being told is recovering.  However, we can expect China will continue to thrash and attack on multiple fronts as it risks losing not only the world’s perception of it as an economic power house, the respect and trust of their people’s, and the potential loss of compliance with the tyrannical government and despotic social credit system.  The Xi government not only hid the initial outbreak of the virus, the leadership hid during the first months of the outbreak, as they arrested or jailed those who’ve sounded the alarm. 

China’s leader, Xi, General Secretary of the Chinese Communist Party, came out of hiding after two months only after China began a massive disinformation campaign to deflect blame. Why? Because the leadership fears mass unrest, uprisings, and more as they slowly realize the travesty unfolding in their country, the lies of their leadership, and the loss of trust from the masses. 

Fortunately, we’ve begun to counter the disinformation narrative from China – on multiple fronts.  Yet, these are tactical and reactive responses. We must move to a more sustained and proactive posture, not just in response to China but across the various adversaries.  Therein lay our opportunities.

There are multiple ways for us to leverage the current response not just to counter China’s disinformation campaign and push them back from the world stage and their military, economic and political expansion in manner that requires them to focus their resources internally. 
For us to achieve such efforts requires immediate action – leveraging the whole of government and nation response –to move from reacting to the narrative to controlling it.  Controlling the narrative requires playing offense, having a foundation to do so, and both aligning the enterprise to act as one, while building additional capacity, capability and expertise – guided by a strategy and strategic approach to implementation. 

Until recently, there was little response from the US.  We sat in a reactive posture, as China began a campaign to blame the virus on the US and our military.   The administration responded, labeling the pandemic as the China flu, highlighting the lies and delayed notification, while squarely placing the blame on China. This is a start, but it is far from adequate. As we remain primarily reactive.

We must now take this several steps further – we must immediately begin waging a strategic, long-term, proactive influence campaign that drives adversaries such as China, Russia, Iran and ISIS to refocus their limited resources internally.  If not, we face a reality of perpetual reaction - a losing proposition.

China, and our other adversaries, are well positioned to further disrupt our economy to undermine our recent military build-up; sow confusion in our upcoming national and local elections and continued response to Covid-19, and foster or destroy public trust in government.  They can, via these and other major disruptions within our borders or overseas, inflict a thousand 1000 minor cuts, that in total become deadly and unrecoverable.

Make no mistake, Covid-19 pandemic has infected and killed many, but the real war against Covid-19 is taking place primarily in the minds of people across the world.  The pace and spread of information – factual vs. disinformation- is the challenge.  We must stop reacting – which is playing perpetual defense, a truly losing proposition. 

We must begin driving “proactive” influence operations – in simple terms, driving others to react to us. We can do this in the open, against regimes, specific individuals or companies or we can do it in the darkness.  Both approaches are necessary.   It is not only critical to eliminating the threat, it is critical to the long-term survival of our Republic and enabling a decisive advantage in the kinetic domain. 

The more quickly we can act as an integrated enterprise (whether it begins at the department or office level), then more we can leverage a whole of government / nation approach in advancing national security goals in the Cognitive Domain using a broader set of expertise, capabilities and capacity information environment.   

Despite a realization of what is occurring across our national security apparatus, it appears we remain mostly paralyzed, or we react via a thousand different strategies, which in effect means no strategy.  

STRATEGIC APPROACH
A long-term strategic competition requires the seamless integration of multiple elements of national power—diplomacy, information, economics, finance, intelligence, law enforcement, and military.  More than any other nation, America can expand the competitive space, seizing the initiative to challenge our competitors where we possess advantages and they lack strength. A more lethal force, strong alliances and partnerships, American technological innovation, and a culture of performance will generate decisive and sustained U.S. military advantages[11]

The current crises with Covid-19 exemplifies the magnitude of the challenges we face in competing with our adversaries in the Cognitive Domain.  The Cognitive Domain is primarily an ideological battle, using information, asymmetric warfare, gray zone operations, disinformation and propaganda, psychological operations, etc. 

The United States must lead and engage in the multinational arrangements that shape many of the rules that affect U.S. interests and values.  A competition for influence exists in these institutions.  As we participate in them, we must protect American sovereign_ and advance American interests and values.[12]

Knowing when the virus was first detected; how rapidly it spread within China; understanding the flow of Chinese and other human traffic from the epicenter world-wide; knowing the migration flows and likelihood of increasing infection; understanding the actual impacts into the closed societies of China, Iran, N. Korea, etc.; watching the virus spread without any real condemnation, accountability or holding China’s Xi for his country’s delayed engagement; and, after several months having little ready to counter the massive disinformation and propaganda campaign that Xi has unleased.  From likely November of 2019 to March of 2020 the west and the US watched this unfold.  We took little action in advancing proactive influence measures that could have driven Xi to take different actions.  

In simple terms, we missed an opportunity to drive proactive influence operations that could likely have required China to focus its massive resources internally for the next decade.  If nothing else – we could be providing relief to the demand on our operational forces while creating additional room to maneuver in the Cognitive Domain. 

For example, if we undertook such a campaign across the 153 nations involved in the Belt and Road initiative – it is likely we can cause China further consternation in trying to maintain those relationships – given those countries should be extremely concerned and/or frightened as:

1-      The infected are likely still migrating from China to these other countries in order to keep their countries investments and efforts on track;
2-      China seeks to use disruption to their advantage in expanding their control over the local ports and economies; and,
3-      China continues to deflect their role, via disinformation and other asymmetric campaigns, not only against the US but against the local governments. 

China will continue to try and deflect blame via disinformation campaigns against the US and others as it squashes internal rebellions, demands workers return to factories, while word leaks out of additional disappearances of those who chose to speak out against the Xi regime.  What are we doing to aid those seeking change?

Unfortunately, we are not positioned properly to conduct such proactive influence operations.  We do not have the proper information base, capacity, level of expertise or integrated whole of government enterprise to conduct such operations.  However, we do have the means to immediately counter the massive information campaign begun by China, but to be successful we must integrate, sync and scale those capabilities. 

We must retool and overhaul our factory floor to produce the desired results, not the results we wish.

Missing from the discussion, given current confusion and panic, is that the much of the approach applied to the Covid-19 response can also be  effectively used to counter disinformation and propaganda campaigns and enable conduct of proactive measures/influence operations.  In short order we can advance calm, facts, and insights across the US while in parallel build our capacity, capability and alliances to conduct a successful cognitive war.   

America’s ability to identify and respond to geostrategic and regional shifts and their political, economic, military, and security implications requires that the U.S. Intelligence Community (IC) gather, analyze, discern, and operationalize information.  In this information-dominant era, the IC must continuously pursue strategic intelligence to anticipate geostrategic shifts, as well as shorter-term intelligence so that the United States can respond to the actions and provocations of rivals[13].

So where are we now?  We will likely see significant shut downs across the US at the federal, state, local and tribal levels.  We are seeing, slowly but surely, a whole of government and nation response to stop the spread of the Covid-19 virus. 

As such, it is imperative that we use this time wisely to build off of the whole of government/ national effort being used to respond to the Covid-19 pandemic and build a parallel construct and efforts to a broader information operations strategy. 

We must begin to realign our Intelligence Community, elements of our DoD, academia and private sector to invest in, build and deploy a cohesive enterprise approach to operating in the Cognitive Domain. 

Our military intelligence foundation is pretty solid.  But our understanding of the cultural, political, military, criminal, social, medical, etc. networks, nuances, etc. by region critical to effective influence operations is not.  To operate effectively in the Cognitive Domain, one has to understand the flow of information, the varied networks, who is trusted, who is not, what are the primary sources of data used by the public, the thieves, the proliferators, etc.  Such an understanding is required not just by region of the world, but likely down to major cities, sub sections of the region, etc.

It is not an insurmountable challenge. We can’t begin to eat the elephant whole.  So we must focus on the greatest threats and challenges and build out from there.  We must also look to divest and reinvest a percentage of the DoD budget in the Cognitive Domain – immediately.  In concert we need to begin immediate collaboration, teaming, internal crowd sourcing and development of an investment roadmap plan, regional and long-term strategies, and implementation plan.   

We must upgrade our diplomatic capabilities to compete in the current environment and to embrace a competitive mindset…Our diplomats must be able to build and sustain relationships where U.S. interests are at stake. Face-to-face diplomacy cannot be replaced by technology.  Relationships, developed over time, create trust and shared understanding that the United States calls upon when confronting security threats, responding to crises, and encouraging others to share the burden for tackling the world’s challenges. We must enable forward-deployed field work beyond the confines of diplomatic facilities, including partnering with military colleagues in conflict-affected states…In the ongoing contests for power, our diplomats must build and lead coalitions that advance shared interests and articulate America’s vision in international forums, in bilateral relationships, and at local levels within states.   Our diplomats need additional flexibility to operate in complex conflict-affected areas…Diplomats must identify opportunities for…people-to-people exchanges that create the networks of current and future political, civil society, and educational leaders who will extend a free and prosperous world[14].

Kinetic to Cognitive Domain Investment - We have made a tremendous investment of several hundred billion dollars for kinetic solutions in the Department of Defense.  As we weigh the need to immediately prepare for a major conflict, or address the massive losses we’ve seen in the current Cognitive War – we must also be real in that a portion of the investment must be realigned immediately. 

Investments in the kinetic realm are mostly irrelevant in the ongoing competition and Cognitive War.  Long term, yes, we must be ready for overmatch.  But on our current path, we are unlikely to ever reach the threshold for a major land invasion of China, or Russia.  We are also highly unlikely to be able to even move the masses of equipment, materials, and manpower as we lack the logistical means, resiliency, etc.  So let’ be real, and not get stuck in our “Titanium Cylinders of Sub-Excellence.” 

Competition in the cognitive domain requires a wholly new information foundation, cultural insights, and understanding of networks (human and material) which escape our national security apparatus fails to understand.  And the kinetic solutions are more likely to sit idle, unless we become involved in a major war.  We’ve made some investment in this area, like the Department of State’s Global Engagement Center.  But they remain far from adequate, and without an integrated enterprise approach will likely have minimal impact.

Our adversaries realize this, and as such, they are pushing us to spend our resources in an area in which we are likely to use.  Who plans to invade China? Who plans to invade Russia?  Crickets.  And our adversaries know this. But they also know we remain stuck in an industrial age paradigm, in which we believe massive force can win all battles.  All this occurs, while they steal trillions in IP, R&D, and S&T with little if any repercussions.  They send hundreds of thousands of students to our shores to be educated, only to return to advance efforts against our nation.  They set up front companies within our boundaries to perpetuate disinformation and propaganda via social media, and when caught or shut down, just spring up others. 

Our adversaries likely view our approach as a type of nirvana.  Why not?  They are in fact driving us to spend billions on material solutions that most likely will never be used in a major conflict/war, concurrently steal their best ideas, research and development (R&D), science and technology (S&T) and Intellectual Property (IP), and then upend our recovery and response efforts for Covid-19 while concurrently sowing the seeds of disruption for the upcoming elections – all via a whole of nation approach, with relatively minimal cost, funded by selling products built from stolen technology.  Nirvana – damn close. Our current approach is not only irresponsible, it is deadly.

The competitions and rivalries facing the United States are not passing trends or momentary problems.  They are intertwined, long-term challenges that demand our sustained national attention and commitment[15].


As I’ve written about this in a variety of forums noting that the

“…intelligence operator and analyst will integrate even further, and actually lead most major military operations. They will integrate into whole of nation, whole of government, and broader allied / coalition networks as mission requires – but bring the unique insights, tools, and capabilities to detail the social, political, economic, biological, chemical, nuclear, criminal, etc. networks, the players and their regular actions and activities in a region, city, country or conglomerate that covers several areas on the earth. Whether criminal, regional groups, political etc., the amount of data and types readily available either on individuals or on groups will be more than sufficient to profile, assess and begin to layout trip wires while supporting predictive analysis.[16]

Such a vision is possible today – if we are willing to drive the structural (organizational) and cultural (policy) changes required.  Again, we do not need to eat the elephant whole.  It is best done via bite sized pieces, piloting new structure, process and alignments. 

Initial Proposed Steps


I offer a few and initial steps that we can take to quickly move from a reactive to a proactive posture and conduct immediate proactive influence operations.  We can do this by “facilitating” synergy and alignment of efforts.  This is not impossible, and I’ve proven such efforts can be achieved with minimal impact to current efforts with no real change.  Imagine what we can achieve with some modest change and alignment.  This is not rocket science, it is social science. 

The initial proposed steps offered below are only a start. The cover overt actions, I defer covert and other actions to a separate discussion.  

Initial steps are available for U.S. Government only - removed from this version.
Please see contact information below. 



[1] Definition of cognitive 1of, relating to, being, or involving conscious intellectual activity (such as thinking, reasoning, or remembering) cognitive impairment; 2based on or capable of being reduced to empirical factual knowledge. https://www.merriam-webster.com/dictionary/cognitive

[2] p. 27-28 NSS
[3] These four findings are detailed in the 20 February 2019 paper (with slight modifications) - Future Military Intelligence CONOPS and S&T Investment Roadmap 2035-2050 - THE COGNITIVE WAR, Edward L Haugland, The paper and my talk to OSD SMA J39 can be found at: https://nsiteam.com/future-military-intelligence-conops-and-st-investment-roadmap-2035-2050-the-cognitive-war/

[4] 2018, National Defense Strategy (NDS) p.2

[5] Edward L Haugland, February 2019, Future Military Intelligence CONOPS and S&T Investment Roadmap 2035-2050 - THE COGNITIVE WAR

[6] Ibid.,
[7] Edward L Haugland coined this term in 2019 to describe the impenetrable individual cultural tendencies of nearly all federal organizations to operate within their organization or its subordinate elements vice operating as an integrated and greater enterprise.  

[8] Edward L Haugland, February 2019, Future Military Intelligence CONOPS and S&T Investment Roadmap 2035-2050 - THE COGNITIVE WAR
[9] 2018, National Security Strategy. p34-35

[10] Edward L Haugland, February 2019, Future Military Intelligence CONOPS and S&T Investment Roadmap 2035-2050 - THE COGNITIVE WAR
[11] 2018 National Defense Strategy, (NDS) p. 4
[12] Ibid, p, 40.

[13] Ibid, p.32

[14] Ibid, p.32-33
[15] Ibid, p.3

[16] Edward L Haugland, February 2019, Future Military Intelligence CONOPS and S&T Investment Roadmap 2035-2050 - THE COGNITIVE WAR


March 21, 2020
Edward l haugland, independent consultant

© 2020, All Rights Reserved, Edward L Haugland

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